The Numbers...
Perfume is everywhere.
There are 413 stores sells perfume in Taichung City, and the area of the city is 163.43 square kilometers.That means in Taichung City there is at least one store sells perfume every 3.5 kilometers; regardless the vast industrial and rural areas.
Perfume is easy to be seen, easy to get, and easy to enter into our lives.
Knock, Knock, Where is Perfume?
At Your Office
The high density of perfume stores indicates the usage of perfumes has become a part of culture. At workplaces, many female office workers are required to wear make ups and perfumes as basic office manner. Besides office manner, wearing perfumes become a kind of common sense as being professional for people in entertainment and service industry, and their taste of perfume turn into an indication of class; especially those who feel the need to present themselves dignifiedly at all time. In Japan, the number of “ikemen (pretty men),” men who value their appearance, is increasing rapidly mainly among the younger community.
At Your Home
Other than workplaces, perfume is fun. Perfume is fun to use, to talk about, and to watch. The giant fast food chain Burger King has launched new barbeque smell cologne that gives a toasted macho scent to enhance male fascination; in another word, to make guys smell more tasty. And the experts could analyze the characteristics of a person simply by their perfume preference. Taiwanese writer /actress, Shenna, published a book that includes personality tests by perfume. On the other hand, the movie Perfume: the Story of a Murderer is a remarkably sensational French movie that tells the fiction of a perfumer who murdered beautiful girls in order to pursuit his ultimate perfume. It really kills a girl for beauty. Also, perfume makes a perfect gift as a symbol of the giver’s appreciation and taste. At Valentine’s Day, the aromatic liquid in a tiny, delicate crystal bottle says it all and means more than anything else in the world.
In Your Mind
Perfume also contracts great impacts in our subconsciousness. An article in The Economist reveals that perfume boost male attraction to females in ways the guys act. Guys who use perfumes feel more confident about themselves and thus act it out subconsciously even in lifting a hand or moving a leg. No doubt, women do see the differences between fragrant guys and plain guys, and “all” of them wants to go out with guys not only smells good, but also looks good. Moreover, some people use perfume as an elevation to identify themselves with their ideal social groups. The best examples are the “Wannabe Appeal” section above.
Measures to Take
Perfume is everywhere, and its influence is in all places of life. However, perfume is not good in ways it materializes abstract essence such as relationships and reality. The commercial of Coco Mademoiselle along with Nate King Cole’s Love, portraits that Keira Knightley should chose and love perfume over a real companion. Sadly, perfume will not love you back, and it does not help in real life relationship. The means of communication, appreciation, forbearance, and mutual understanding is irreplaceable and is truly what supports relationship and love. In addition, using Burberry cologne does not equal becoming a British Yuppie, and it will not change the working shift nor the low overwork pay of reality.
The influence of perfume is great. But remember, live up to life because we are the center of everything in life; it is you who will fall in love with someone, and it is you that make things fashionable, not perfume.
-Kevin Chen
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Bibliography
Online sources:
news
楊政平, “漢堡味香水 很MAN的燒烤味”Dec. 18, 2008, TTV 台視新聞
劉威麟, “科學家的５秒鐘變帥秘方：噴香水給自己聞”Dec. 31, 2008, NOW
News 今日新聞 <http://www.nownews.com/2008/12/31/11493-2385929.htm>
何信彰, “扶桑男美妝業績高成長 中時電子報” Jan. 01, 2009, 中時電子報
香娜, “從香味看男人個性“ Dec. 25, 2008, 壹蘋果網路 <
information data base
“Perfume” Wikipedia, The Free Encyclopedia <http://en.wikipedia.org/wiki/Perfume#History>
“關鍵字: 香水” hiPage, 中華黃頁, <http://hipage.hinet.net/list.asp?keyword=%u9999%u6C34&dist=0&addr=&loc=TaichungCity&qrytype=keyword>
personal sites
香娜 Shenna, 壹蘋果Blog, <http://blog.1-apple.com.tw/shenna/?0.882486576277>
videos
Non-Verbal Communication: Scent, expert village, Copyright © 2009 Demand Media, Inc. <http://www.expertvillage.com/video/133770_non-verbal-communication-scent.htm>
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